JoeyPinkney.com Exclusive Interview
5 Minutes, 5 Questions With…
(Beyond Reach, LLC)
Stephanie Renee’ also known as Srcook21, is more than just another pretty face. This Hamilton, Ohio, native currently living in Dallas, TX, has had a passion for the music, dance, & the fashion industry since she was a teenager. In late 2009, Stephanie Renee’ was brought on to the Exclusive Fashion & Furs team.
Coming soon in 2010, she will work along the side Exclusive Fashion and Fur’s Ms. Prina Jackson and Fallon Seaborn on Sirius Radio. She is also preparing for the launch of her own company Beyond Reach, LLC. Never being one that is fully satisfied, Stephanie Renee’ will always go by her own personal motto “Aim high and always keep reaching”.
Joey Pinkney: What made you decide to enter the field of promotions?
Stephanie Renee’: I have always had a passion for music, dance and fashion. I knew early in life that I wanted to be involved in it. I didn’t nececcassarily want to be the person in the spot light. Also, I love to help people. That is truely my passion in life. When I get the chance to help someone in achieving their goals or pushing them to the next level, it does something for me. It motivates me because I am pushing myself as well.
JP: What has been your most interesting promotional campaign to date in terms of creativity?
SR: Actually, it is the project that I am working on now for Polo aka The Fur King of Exclusive Fashion & Furs. He has given me control over one of his new projects, and I am like a kid in a candy store. My creative juices are flowing… Plus, I am doing more than just promoting it. I will be involved in every aspect of the entire project. I don’t know how much I can say yet, just know that it will be big. Actally, that’s the only way Polo knows how to do things.
JP: Who are some of your clients, and how do you go about choosing which projects you take on?
SR: I am very picky about the people I work with and the projects I support. I was told that when you first get in the business you want to grab all the work you can get. I just can’t do it. See, I am deeper than just a promoter. I don’t just pass out flyers or host parties at the club. I research, consult, write bios, find media outlets, etc… I go above and beyond the so called “call of duty”.
I want to release some of the stress off the artist so that they can focus on thier craft. I don’t half step. I actually took promotions from my company name because I do so much more. I must support whom ever I am working with 110%. I really don’t consider them clients because we all work with each other on different projects.
Some of the people I work with are, The Furking, Maggbeatz, Prina Jackson and all of Exclusive Fashion & Furs team, Blake Baraka of The Catholic School Boys, Loyalty Promotion, EB Investments, Travis Farr of Shades by T Farr, Gina Nash (Nustyle clothing) and actor/model Michael Taylor. Those are a few of the people that I do promotional and other work with.
JP: What is a common misconception for promoter?
SR: I once heard that a promoter is someone who doesn’t have much talent, so promotion is the next best thing to being the star. I can’t speak for everyone, but that is the farthest thing from the truth for me. I have had many offers to be in videos or sing a hook. It’s flattering but not my thing. I want my success, but I’m not looking for the fame of being “the star”.
Another misconception is that promoters are vicious people with no hearts: they will step on anyone to get a head. I have been in situations and found that this is true with some people. However this is not the case for me. I am good because of my work and what I can and will do for my clients and my team. I will never make myself look better by putting other people down. Now, I am not a pushover, but I do me. That is what it is.
JP: What’s next for Stephanie Renee’?
SR: I just started my own company Beyond Reach, LLC. The core will be promotions, but my work goes beyond that. I am working on a project with The Fur King. I will also be doing Sirius radio with my Exclusive Fashion & Furs family. I am working with Blake Baraka on the release of the Cathothlic School Boys Men & Women’s clothing line.
Those are just a few things. I am always reaching for the next level. Anyone who wants to work with me must have the same mind frame. I am a motivator but not a babysitter. Stay on my level, or I will take off and leave you. I am always reaching, and I aim high.
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