prina jackson | JoeyPinkney.com

JoeyPinkney.com Exclusive Interview
5 Minutes, 5 Questions With…
Stephanie Renee’
(Beyond Reach, LLC)

Stephanie Renee’ also known as Srcook21, is more than just another pretty face. This Hamilton, Ohio, native currently living in Dallas, TX, has had a passion for the music, dance, & the fashion industry since she was a teenager. In late 2009, Stephanie Renee’ was brought on to the Exclusive Fashion & Furs team.

Coming soon in 2010, she will work along the side Exclusive Fashion and Fur’s Ms. Prina Jackson and Fallon Seaborn on Sirius Radio. She is also preparing for the launch of her own company Beyond Reach, LLC. Never being one that is fully satisfied, Stephanie Renee’ will always go by her own personal motto “Aim high and always keep reaching”.

Joey Pinkney: What made you decide to enter the field of promotions?

Stephanie Renee’: I have always had a passion for music, dance and fashion. I knew early in life that I wanted to be involved in it. I didn’t nececcassarily want to be the person in the spot light. Also, I love to help people. That is truely my passion in life. When I get the chance to help someone in achieving their goals or pushing them to the next level, it does something for me. It motivates me because I am pushing myself as well.

JP: What has been your most interesting promotional campaign to date in terms of creativity?

SR: Actually, it is the project that I am working on now for Polo aka The Fur King of Exclusive Fashion & Furs. He has given me control over one of his new projects, and I am like a kid in a candy store. My creative juices are flowing… Plus, I am doing more than just promoting it. I will be involved in every aspect of the entire project. I don’t know how much I can say yet, just know that it will be big. Actally, that’s the only way Polo knows how to do things.

JP: Who are some of your clients, and how do you go about choosing which projects you take on?

SR: I am very picky about the people I work with and the projects I support. I was told that when you first get in the business you want to grab all the work you can get. I just can’t do it. See, I am deeper than just a promoter. I don’t just pass out flyers or host parties at the club. I research, consult, write bios, find media outlets, etc… I go above and beyond the so called “call of duty”.

I want to release some of the stress off the artist so that they can focus on thier craft. I don’t half step. I actually took promotions from my company name because I do so much more. I must support whom ever I am working with 110%. I really don’t consider them clients because we all work with each other on different projects.

Some of the people I work with are, The Furking, Maggbeatz, Prina Jackson and all of Exclusive Fashion & Furs team, Blake Baraka of The Catholic School Boys, Loyalty Promotion, EB Investments, Travis Farr of Shades by T Farr, Gina Nash (Nustyle clothing) and actor/model Michael Taylor. Those are a few of the people that I do promotional and other work with.

JP: What is a common misconception for promoter?

SR: I once heard that a promoter is someone who doesn’t have much talent, so promotion is the next best thing to being the star. I can’t speak for everyone, but that is the farthest thing from the truth for me. I have had many offers to be in videos or sing a hook. It’s flattering but not my thing. I want my success, but I’m not looking for the fame of being “the star”.

Another misconception is that promoters are vicious people with no hearts: they will step on anyone to get a head. I have been in situations and found that this is true with some people. However this is not the case for me. I am good because of my work and what I can and will do for my clients and my team. I will never make myself look better by putting other people down. Now, I am not a pushover, but I do me. That is what it is.

JP: What’s next for Stephanie Renee’?

SR: I just started my own company Beyond Reach, LLC. The core will be promotions, but my work goes beyond that. I am working on a project with The Fur King. I will also be doing Sirius radio with my Exclusive Fashion & Furs family. I am working with Blake Baraka on the release of the Cathothlic School Boys Men & Women’s clothing line.

Those are just a few things. I am always reaching for the next level. Anyone who wants to work with me must have the same mind frame. I am a motivator but not a babysitter. Stay on my level, or I will take off and leave you. I am always reaching, and I aim high.

http://www.myspace.com/Srcook21
http://www.facebook.com/srcook21
http://www.twitter.com/Srcook21
Beyondreach2010@gmail.com

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JoeyPinkney.com Exclusive Interview
5 Minutes, 5 Questions With…
Prina Jackson
(ZyeCha, Inc.)

Joey Pinkney: Why is it important to have a great PR person?

Prina Jackson: Your public relations person is the most important person next to the manager. A bad PR person can make or break your career. The PR person tells the story. The PR person is supposed to make sure their client is represented right at all times.

Whatever story the client wants to be told needs to be relayed to the public so that it can be properly understood. The PR person is not afraid to stand up to the client or for the client. All of that falls on the PR person in the end.

There are a lot of people who carry that title, but very few actually know what really goes in it or what the title actually means. Anyone can take on the title “PR person”, but very few are successful.

JP: What sets your services apart from other professionals in the PR industry?

PJ: I think what sets me apart from other professionals in the public relations industry is that I am a one stop shop. We at ZyeCha Inc. can handle all your marketing, promotions and public relations needs at one place. We are passionate people when it come to people and business in general. I build my foundation off old fashion ways of life.

We believe in treating people the way you want to be treated. That alone will always set ZyeCha, Inc. apart from the massive professionals in the public relations industry. We have personal connections with all of our clients. If we take you on as a client, it’s more than just your money.

We care about your career and really want to help you reach your goals. We don’t take on clients we don’t believe in. We have to feel comfortable as well to even work your project.

JP: What role does social media networking play in the way that you do your job?

PJ: Social media networking plays an important role with public relations. With social media basically taking over, it is very important in not only my job but all entertainment and media. It’s easy for me to adapt because I am a people-person. I love meeting people and having a direct connection with them.

We are all one people. We are all alike. If I can touch someone’s life in the process by being introduced to them through my business, it’s such a great feeling. Once the campaign is over, that’s it. If I have left a lasting, changing impression then my job is done. This is what makes me feel self gratification for.

JP: Whatâ€™s a typical week like? If no week is typical, then what was last week like?

PJ: Wow. Aww…get it, Mr. Pinkney! I love these questions. OK, now back to the question. Dang, that’s a good one.

First thing I have to say is that I am so blessed to work in the same company with all of my clients. A typical week for me is keeping up with the schedule of Founder/CEO of “Exclusive Fashion & Furs”, The Fur King. Being his PR & Director of Operations, “keeping up” is a must.

From the first time we met, I knew how hectic his schedule was. It is easy for me because I’m naturally a multi- tasker. I balance things pretty well once I get into the groove. Of coarse, working towards the process of launching ZyeCha, Inc. in Jan 2010. I also handle PR for The Fur King’s other company “Bosses That Meet Bosses” and his stylist Fallon Seaborn.

I am the publist for double-platinum producer “The Fabulous Moonshyne Brown”, and the former First Lady of Dipset, Jha Jha (both of Anti Robot Society). “The Landing” Mixtape Drops in 2010 as well as several joint ventures with my business manager Nisha Managment.

JP: What’s on the horizon for Prina Jackson?

PJ: Next for me. I am doing some PR work with an upcoming documentary entitled Kamikazes Deathography: 4 Teens, 5 Days, a Deathwish and a Video Camera by Linfahrenheit. I have some upcoming projects with Yum Yum Entertainment and Live On Air Radio Show “Return of The Boom Bap”. Nisha Management Radio is launching real soon.

I am also working with a friend of mine in Ghana named Le Maxque on his Anti Breast Caner Campaign: The Romantic Killer Of Ghana and Beyond. This is a monumental moment for us because this is the first time Africa has acknowledged breast cancer as a serious problem.

Le Maxque is actually getting help from Ghana’s government. We are now looking for help with funding the infared breast screening machines for the free breast cancer screening. We are looking to commission the first screening site in March 2010 in Ghana. (Le Maxque has the #1 tradional song in Ghana right now.)

For myself, I have so many dreams to accomplish and things I want to do. I am going to hopefully finish writting my book. You never know what I am going to do next. I love challenges and people saying no. I love taking risks. Most of all, I love seeing people successful. I am blessed, and I have to bless someone else. Thank you so much for this interview. I loved it.

http://www.zyechainc.com/
http://www.zyechainc.blogspot.com/
http://www.twitter.com/4prina
http://www.myspace.com/4daluvofprina
http://www.lemaxque.page.tl/Anti-Breast-Cancer-Campaign-GHANA.htm (find out more info & how to donate)
http://www.nishamanagement.ning.com/
http://www.maggbeatz.com/ (Click on Miss Prina link)

For all business inquiries regarding ZyeCha, Inc., please contact nisha@zyechainc.com.

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