JoeyPinkney.com Exclusive Interview
5 Minutes, 5 Questions With…
Joanna Penn, author of How To Market A Book
“How To Market A Book” is all about book marketing for authors, written by a bestselling author of fiction and non-fiction with over 80,000 books sold. There are some short-term tactics for those who want to kick up immediate sales.
The focus of “How To Market A Book” is more about instilling values and marketing principles that will help your long-term career as a writer by building your author platform, creating relationships and attracting readers who want your next book.
Joey Pinkney: Where did you get the inspiration to write “How To Market A Book”?
Joanna Penn: When I self-published my first book in 2008, I sold very few copies and realized it was because no one even knew who I was. I started to learn about internet marketing, blogging, pod-casting, social media, etc. as well as traditional marketing. I went on to have Amazon bestsellers by putting that all into action.
I also left my 6 figure day job as a business consultant in 2011 to become a full-time author, speaker and entrepreneur because of these marketing skills. I wanted to put down everything I knew into a book, because every day I get emails from authors whose books just aren’t selling at all.
JP: What sets “How To Market A Book” apart from other books in the same genre?
JP: I am a fiction author as well as writing non-fiction. Most marketing books are not written by fiction authors. It’s also changing the perception of marketing to be more about generosity, authenticity and social karma, not about scammy tactics.
JP: As an author, what are the keys to your success that led to “How To Market A Book” getting out to the public?
JP: Everything I talk about in the book are the keys to my success! My blog, my podcast and Twitter primarily – which has led to relationships that have led to more opportunities …
JP: As an author, what is your writing process? How long did it take you to start and finish “How To Market A Book”?
JP: I schedule my time like a crazy person, months in advance, including hours for writing and then for the marketing side. I also do a timesheet so 50% of my time is always creation.
I write in Scrivener, finish the first draft, print it, then scribble all over that, then do another draft – repeat until satisfied, then use a pro editor and beta readers, then rewrite, then use a proof-reader, then publish.
JP: What’s next for Joanna Penn?
JP: My next fiction is “Delirium”, a mystery thriller, sequel to “Desecration”. My next non-fiction book will be on public speaking for authors and introverts.